Keys to success with The Raiser’s Edge donor database
Delivering results in development for Children's
Focus on pediatric care is the secret to success for Children's Medical Centers. This same focus is what makes you successful in development.
When a child walks, rolls, is carried or is born into your Children’s Medical Center, the center strives to offer the best possible pediatric care. With state-of-the-art technologies, facilities and an ecosystem of healthcare providers: The children’s emergency center, cancer center, heart surgical units, pediatric intensive care, clinics, specialists, doctor’s offices.
Understanding the best ways to support your processes and goals
To be effective at development at Children's, you need to set up, or clean up, the proper Constituent Codes to identify: the Board, staff, physicians, other employees, organizational and friend relationships, plus the Foundation, committees, volunteers, legal, banks, media, corporations, and solicitors.
This helps you in annual giving, campaigns and appeals, plus in tracking gifts back to constituents and appeals. And, to be effective in the overall stewardship of prospects, donors and their associates, incluing creating accurate reports and exports.
How are we doing on new giving over the past five years?
Exactly how does that Family or Foundation wish to be listed in the Annual Report?
Setting up the constituent database and system tables
- Coding constituents – Board, Staff, Doctors, Specialists, Parents, Alumni if affiliated with a university, Friends – individual and organizational.
- Segmenting constituents, based on levels of giving, or other factors that you determine.
Getting the most of of your development programs at the center
- Stewarding constituents
- over the long term. Children may need to visit your center many
times for treatment, so keeping in touch with family can be very
meaningful.
- Cultivating
constituents, especially keeping in touch with patients who donated.
- Setting up
campaigns, funds and appeals. Every gift should track back to an appeal.
- Leading Capital
Campaigns, such as building a new cancer or heart center.
- Growing the
Annual Fund to sustain operations.
- Establishing or
growing a major gifts program.
- Sending out packages
to constituents - for appeals, such as an end-of-year appeal.
- Managing
events. Parades, radiothons, buy-a-balloon.
- Working with
volunteers, such as the Women's Auxiliary.
- Recognition: A
rocking chair, a brick or wall plaque, and levels such as Society Members or
Ambassadors.
- Naming
opportunities, such as a new pediatric cardiac care center.
- Setting up a
Recurring Gift Program, so that Doctors and Staff can give monthly.
This is also a great way to meet the needs of those donors in the community
who wish to give, and would give on a regular basis if it is easy to do.
- Supporting
Matching Gifts.
- Entering and
acknowledging pledges and gifts in a timely manner.
- Supporting
naming opportunities, such as a new diagnostic center.
- Offering online
giving, through any of various secure web portals.
- Managing gifts
of property, such as stocks or real estate.
- Accepting Gifts
in Kind.
- Acknowledging
donor gifts through recognition.
- Encouraging
Planned Giving, such as Life Insurance or Bequests.
Monitoring and reporting development progress
How is the Capital campaign for the new ER going?
How did the Radiothon do? Pledges and gifts? Compared to the last three years?
How we we doing with online giving?
- Monitoring
progress through dashboards - check the status at a glance.
- Exporting
data for analysis and sharing - to finance and other departments.
- Reporting
such as giving by constituent segment, or for the Annual Report.
- Integrating
with The Financial Edge.
- Integrating
with other systems and databases.