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RightTrack Solutions presenting at 2011 NEAHP education conference 

“The Annual Fund: Your Successful Year Starts by Making Appeals More Appealing”

December 21, 2010 – Rehoboth, MA

RightTrack Solutions, LLC President Laura Clary presented at the March 13-15, 2011 conference of the New England Association for Healthcare Philanthropy Annual Educational Conference, which will be hosted in Newport, Rhode Island.

Laura, and a healthcare agency co-presenter, will discuss how to raise more dollars for the annual fund while developing better relationships, by using a constituent-focused, data-driven approach to development.

The talk addresses, “What should your 12-month calendar look like to support your Annual Fund?” Topics include segmenting your prospects and donors – by board members, staff, medical staff, and volunteers, or by donor intention, giving history and capacity. This lets you deliver messages that resonate more effectively, both in content and in the method used.  It also encourages giving as donors prefer:  be it events, a recurring gift program, online donations and employee campaigns. Find out how to be more effective by adding segmented donor recognition-to meet your Annual Fund goal.

To register for the the conference, go to:NEAHP Annual Educational Conference

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